Get a girl with Axe

I had a very hard time coming up with a new subject for my blog. I brainstormed until my whole brain was devastated and I could not come up with one interesting fact. So I tried to make a list of nice advertising campaigns I could remember and thus made an impression on me.

The first one which came up were the campaigns of Axe. Overall, especially their advertising on television, the campaigns are very successful, funny and rememberable. Axe is worldwide known as a successful brand of deodorant, douchegel and aftershave. From the start it has been positioned as a product for (young) men, and use of Axe will lead them to success with the girls.




Here an example of one of the most known television advertisements of Axe:


Spray more, get more. The Axe effect.
http://www.youtube.com/watch?v=y-_eLCtRqW4


This is just one of a big number of successful commercials. Even more special is the marketing strategy of the brand in the United Kingdom, where it is called Lynx. The advertise here with the same slogan, the Lynx effect. Lynx designed, together with an advertising company, a website totally dedicated to young men and helping them with flirting and getting girls: http://www.lynxeffect.com/#/home.aspx


This interactive website provides online tips and videoclips about seducing and getting a girl. Further, they developed special apps which also provides these funny tools. I think Axe is very innovating and original!