Heineken

Finding a subject for my last blog was very hard. I wanted to write about something great. I have been looking for over three hours on the internet, and asked anyone possible if they knew something. Finally, I came up with something: Heineken.

Although I am not a beer-fan, I am a fan of the commercials of Heineken. I think they build a great image, which is recognizable for everyone. Here some slogans:
- Biertje?
- Heerlijk, Helder, Heineken.
- Serving the planet.

These are some simple sentences, but when hearing them most people immediately think of Heineken! But the best of the advertising policy are the telivision commercials. I found some very popular and some more unknown:

Heineken, official drink of Jamaica


Jennifer Aniston or a Heineken beer?


Very sad


The most famous one


My personal favourite


So. This is it. I hope you enjoyed my last blog. I did not expected this to be fun, but I have to admit: this assignment, using Twitter, Blogger and Google Analytics, has been a discovering experience where I have learned a lot about social media use and surprising campaigns from different organizations.

Vriendelijk Verkeer

One campaign that really surprised me last week, was the commercial ad from the Fietsersbond. They are pleading for more friendly traffic. People should be more kind while driving, cycling and walking. This could be done by better watching, signing, showing what you are going to do and giving other users time and space. The Fietsersbond designed a great interactive website where people can do tests, see tips, watch funny movies and win bicycles. There is also a tool on the website where you can declare if you support the action. Right now there are just 165 people who do support this, which I think could be improved. Here the funny ad that surprised me:



This ad is based on the television program Blik Op De Weg, but with a funny twist. Instead of two cops giving a fine ticket to a driver who behaved very badly on the road, an unsuspectingly driver gets a compliment for his good driving behavior. I did not expected this on the beginning of the ad. This commercial will surprise people, and I hope the campaign reaches the goal!