maandag 3 mei 2010

Heineken

Finding a subject for my last blog was very hard. I wanted to write about something great. I have been looking for over three hours on the internet, and asked anyone possible if they knew something. Finally, I came up with something: Heineken.

Although I am not a beer-fan, I am a fan of the commercials of Heineken. I think they build a great image, which is recognizable for everyone. Here some slogans:
- Biertje?
- Heerlijk, Helder, Heineken.
- Serving the planet.

These are some simple sentences, but when hearing them most people immediately think of Heineken! But the best of the advertising policy are the telivision commercials. I found some very popular and some more unknown:

Heineken, official drink of Jamaica


Jennifer Aniston or a Heineken beer?


Very sad


The most famous one


My personal favourite


So. This is it. I hope you enjoyed my last blog. I did not expected this to be fun, but I have to admit: this assignment, using Twitter, Blogger and Google Analytics, has been a discovering experience where I have learned a lot about social media use and surprising campaigns from different organizations.

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