Special K campaign

In the last few weeks, one ad campaign especially got my attention: Kellogg's Special K. Special K's are presented as healthy but delicious and varied products. There are 5 different breakfast cereals and 5 different healthy snacks. The commercials on television informs potential customers about the Special K products and the personalized health plan Kellogg's designed. They ask for the customer to look on the website.

I was triggered by this commercial (so they did a good job ;)) and looked on the website.

This is the start page:
As you can see, the whole campaign is build on the idea of personalization. "We are all different" "Design your personal plan for FREE". Also more relevant information, like the prices people can win, calculating your BMI are added on the homepage. I think this is a very good campaign. People always like interactivity, to design something personal for free, which they can benefit from.

So i tried to make a plan for myself. You have to answer a few questions and a plan is designed personalized to your answers. I don't think I will follow the plan but their tips were helpful, and at least now I know the different products of Special K and I would like to try some of them!